XSEED Media is state-of-the-art optimization software with two modules for managing advertisements: Inventory Sales and Spots Scheduling.

Inventory Sales:

This module helps you optimize the usage of limited inventory of valuable advertising slots by estimating demands for airtime by show and by week. This eliminates laborious manual preparation of sales plans and helps to respond fast to customer requests with sales plans meeting the customer demands.

Spots scheduling:

Once the programs are acquired and scheduled, and after the inventory sales deals have been signed, the spots must be scheduled at the right times for the most efficient use of airtime.

Spots scheduling is a key operational process of the television business that must be performed on daily basis. An efficient allocation of viewers among advertisers helps the television network meet the contractual terms as planned and also maximizes the ad-sales revenue.

Spot scheduling is a very challenging multi-period scheduling problem. Schedules have to be prepared such that advertiser's campaign objectives are met and ad-sales revenue is maximized. Each campaign has a definite target set of viewers and a unique set of constraints that are to be met.

Our optimization software generates high quality schedules quickly.

Our analytics products are extremely configurable and scalable. If your organization requires customization of the optimization model to incorporate your organization’s unique performance metrics or unique business rules, our optimization experts can customize the product quickly and deliver it.

Contact us for more details on this optimization software.